LEAD PRODUCT DESIGNER & MANAGER
mitch
Hi, I'm Mitch Krumm 👋
I'm a design leader based in Washington, D.C. with 11+ years of experience across UX, product design, and advertising. I lead cross-functional teams and shape product strategy from the ground up — balancing user needs, business goals, and emerging AI-driven workflows along the way.
SCROLL
Design Thinking is the foundation of how I work and lead. I'm equally motivated by building great products and building great designers — applying that same empathy-first approach to solving business problems and growing the people around me.
Empathize
Conduct research to understand your users
#1
Define
Anaylze research and define the problem
#2
Ideate
Generate a range of creative ideas
#3
Prototype
Build real, tactile representations of your best ideas
#4
Test
Return to your users for feedback
#5
Implement
Bring the final vision to life with your engineering team
#6
Lead UX Designer
Yieldmo
July 2025 - Present
Lead UX and product strategy for two flagship products: the ymax.ai advertising platform, which enables clients to traffic and manage their campaigns, and the sportsmax.ai product family, including contextual sports data widgets and an AI-powered sports search/chat experience. Manage a team of two designers and one intern. Report directly to the CXO, shaping company-wide experience strategy, and partner directly with executives and senior stakeholders across all teams. Project manage design and front-end engineering teams, coordinating with backend, data, and AI/ML engineers to ensure proper UX execution. QA final engineering delivery against design intent. Pioneer AI-powered prototyping workflows that significantly reduce design iteration and development handoff time.
Senior Product Designer
Kargo
Jan 2025 - July 2025
Design and develop user-centered product concepts for internal and external advertising platforms. Lead end-to-end design process, from research and usability testing to wireframes and prototypes. Collaborate cross-functionally with stakeholders, engineers, and marketing to align on product strategy and brand consistency. Released multiple successful features, leveraging post-launch feedback to drive continuous improvement. Contributed to design system development and process optimization. Manage interns, junior and mid-level designers to support team growth.
Product Designer
Kargo
Jan 2023 - Jan 2025
Associate Product Designer
Kargo
Oct 2021 - Jan 2023
Visual UI/UX Designer
LoopMe
June 2018 - Dec 2019
Led end-to-end design of U.S. campaigns, creating responsive interactive ad units for diverse clients. Collaborated cross-functionally to ensure campaign success and coordinated asset delivery with developers. Managed and mentored two junior designers.
Junior Visual UI/UX Designer
LoopMe
June 2017 - June 2018
UX Certified (UXC)
Nielsen Norman Group
2022
Design
Wireframing, Prototyping, AI Design Engineering, Visual Design, Design Systems, Ad Design, Graphic Design, Motion Design, HTML/CSS/JS, React/MUI, Sketching, Video Editing
Research
User Interviews, Usability Studies, Contextual Inquires, Surveying, Workshops, Competitive Analysis, Quantitive Data, Design Thinking
Leadership
People Management, Project Management, Stakeholder Management, Executive Management, Agile Methodologies
Tools & AI
Figma, FigJam, Framer, Photoshop, Illustrator, Claude Code, Codex, ChatGPT, Gemini, Dall-E, Bolt.new, Lovable, Cursor, After Effects, Premiere, Celtra, Google Web Designer, Zeplin, Miro, Trello, Mural, Looker, Google Analytics, Fullstory, Mixpanel, Jira, Confluence, GitHub, Vercel, Asana, Monday.com
I’m always happy to hear about new projects. Let's chat!
