Composer Ad Builder (SaaS & Internal)

Composer is a product where users can sign in and build their own ads that can run through Kargo’s network. Self service client users are able to build templated ad formats on their own while Kargo Ad Designers are able to go in and build custom ads for our clients. Client users find value in the fact that the product allows them to build the ad themselves rather than relying on a third-party which ultimately gives them more control and can speed up their timeline. Kargo Ad Designers use the platform because they are able to build custom ads that do not inquire any extra cost since the platform is proprietary vs. using a third-party ad building software. The following work outlines the product design of some of the features / projects that I’ve lead for Composer.

Projects

Bulk and Individual Editing (Lite)

Problem: Users needed a way to bulk and individually edit multiple ads at the same time within the ad builder.

Methods Applied:

1. High-Fidelity Wireframing / Prototyping

2. Usability Testing

3. Affinity Mapping

4. Stakeholder Feedback

High-Fidelity Wireframing / Prototype

Usability Testing Script

Affinity Mapping

Usability Test Results Summary

Create support for breakaway ad format (Advanced)

Problem: Kargo Ad Design users needed a way to build custom ad formats within Kargo’s proprietary ad building software. This is where Composer Advanced was born.

Methods Applied:

1. Secondary Research

2. High-Fidelity Wireframing / Prototyping

3. Usability Testing

4. Affinity Mapping

5. Stakeholder Feedback

High Fidelity Wireframing / Prototyping